Creative Marketplace Explained

Intro to Creative Marketplace

The Creative Marketplace is a space for professional graphic designers and businesses to connect. Normally, a business must search for a designer and pay them by the hour for work to design logos, advertising, and newsletters. In the Creative Marketplace a business can choose a designer based on user ratings, rankings and sample portfolios. One flat fee means you can budget and plan accordingly, without worrying about negotiating over quotes. For designers, the Creative Marketplace is an outlet to get additional freelance work.

How it works

You can browse for a designer by portfolio, ratings, budget, and Easy To Send ranking. Once you find a designer, you can either submit a question or fill out a job request. The designer will receive your message through their Easy To Send inbox, and will have the option of accepting, requesting more information, or declining the job. If the designer accepts, you will then receive a formal quote for approval. Once you accept the quote, your credit card will be charged for the amount quoted.

The Design

Creative Marketplace designers can create everything from templates to websites. With each custom design you are entitled to unlimited revisions until the point of approval. Once the job is approved it is considered complete, and any edits after that time will have to be resubmitted under the "revision rate". The goal is to give the designer as much information and guidelines as possible upon initial submission of the job. This will prevent additional revisions and help you obtain your perfect template quickly and easily.

A few things to keep in mind when submitting a job

• Your company’s personality. Does your company cater to a younger or older crowd? Do you use traditional language or do you like to portray a fun, casual attitude? It’s important to convey this to the designer so they can create a template that is reflective of your company.
• Do you have a set of colors or font style you usually use? Make sure you send that information to the designer. Be as detailed as possible, even including the specific pantone numbers for the color or font name if possible. Also, always include your company’s logo and if possible, a link to your website, so that your branding stays consistent.
• Image v. Text ratio. Think about whether you tend to use lots of photographs, or whether you’re newsletter tends to be more text heavy. Keep in mind that for optimal deliverability Easy To Send recommends a 60% image 40% text ratio.

Your needs

What are some custom fields your newsletter needs to have? These can include everything from a section for your daily specials, to an employee of the month space or customer favorites box. Think about your specific needs and make sure to include any and every field needed for the designer to incorporate.

Social Media

Do you want to drive your customers to your social media accounts? Make sure your designer incorporates the appropriate spacing you need for copy and icons for social media opportunities.